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Marketing for Hyperbaric Oxygen Therapy

The best marketing Hyperbaric Oxygen Therapy is one that your community knows about.

Were you sold an HBOT system?

Did it sound exciting at first?

Is it underutilized or just sitting there collecting dust in your office?

Typically when people think of Hyperbaric Oxygen Therapy (if at all) what comes to mind are the 14 FDA-approved conditions, non-healing wounds, severe acute anemia, gas gangrene, thermal burns, carbon monoxide poisoning, and the rest...

But as more and more research comes out 100's of other health conditions are being discovered. HBOT is making an impact in communities all around the world, but how do you reach your community? More on that in a minute...

The right message can bring in new patients that are suffering from chronic pain, inflammation, asthma, sports injuries, migraines, stress, anxiety, fibromyalgia, IBD, etc. Even enhancing the immune system, speeding up recovery in athletes, boosting endurance and so much more.

The new question that keeps coming up over and over again is about treating long-haul Covid symptoms and other symptoms related to the pandemic.

How many people are suffering from long-haul COVID symptoms and may not even know it?

Anything from fatigue, shortness of breath, brain fog, loss of taste and smell, headaches, mental health, kidney damage, neurologic issues, and more...

And this is just what we know of. Who's to know what the future brings for COVID Survivors.

It's no surprise millions of people are suffering not knowing where to turn, who to trust, feeling hopeless, and that this may be their new normal. So how do you reach your community and give them hope? But first...

A Message from Your Community

We see 100's of questions and comments from your community,

like Debbie, who asked, "My daughter was diagnosed with exercise-induced asthma after being forced to play sports with a mask on for over a year! Can this help her lungs heal?"

Or Tom, "Does it work for COVID vaccine injuries as well?",

and James "Does it work for COVID loss of taste?"

the questions and comments are endless, but there is hope...

...like Tina, said, "I felt like I had more energy the rest of the day. I plan on doing this for a while to help with my lung and stomach issues and pain."

or Daphne, "Today was my appointment day! First, I had a very nice half-hour massage then went into the chamber..I'll admit I'm a bit claustrophobic, but once inside it was comfortable... I would definitely do it again!"

and Dutch, "Does this help people with nerve issues that happen from MS stress release from inflammation to the muscles?" the questions and comments go on and on...from people in your community looking for answers.

Is there a silver lining to COVID being unleashed on the world?

Yes!

It's that millions of people's eyes have been opened to alternative health options besides the pharmaceutical and medical industrial complex. Most people in your community suffer in silence because they just don't know who to trust or where to turn.

It's time for you to reach them and provide the answers they desperately are looking for. Feel free to reach out to us with any questions!

This video goes over how we took $175, created mass awareness for HBOT services,

and booked 4 new patients with more on the way, in only 5-days!

Creating Awareness for HBOT

What's the best way for chiropractors, naturopaths, acupuncturists, physical therapists, and other offices that have Hyperbaric Oxygen Therapy to get these patients into their office?

One word, "AWARENESS!"

Your community doesn't know how Hyperbaric Oxygen Therapy can help relieve them of LONG-Haul COVID symptoms, or the 100's of other conditions our society is suffering from. Mostly they are seeking help from the pharmaceutical industry...

How do you think that's going to turn out?

So what's the best way to create awareness of HBOT services?

With a simple marketing system that informs your community and gets them to book a Hyperbaric Oxygen Therapy session at your office. Having your marketing system in place that creates awareness about HBOT and makes it easy for new patients to book a session is crucial.

We'll show you how to create your own in a minute, but first, let's look at what most offices can expect.

Ancillary Product and Services

Your office doesn't provide only one service or product. You have a variety of options for helping your community heal naturally and holistically.

Let's take a look at how one HBOT new patient can be your best ROHI (return on health investment) for them and your office.

After new patients have their first HBOT session, they start feeling better almost immediately.

You now have their undivided attention and are their new trusted doctor/advisor and they are open to your recommendations on other services or products that will benefit them...

...Such as chiropractic care, physical therapy, neurology, massage therapy, cupping therapy, acupuncture, laser therapy, PEMF therapy, spinal decompression, shock wave therapy, and even something as simple as rock tape.

Your patient is relieved and probably for the first time has hope that they will feel better and get healthy all without prescription medication.

Process and Structure

Having a process and structure for your HBOT sessions and other products and/or services is key to making it easy for your patients/clients to sign up for the care they need.

Having other services and products that benefit your patients, their overall health, keep them from taking more prescription pills, or having that elective surgery that may not be needed (usually it's not) is your greatest strength.

Having marketing systems in place for HBOT will increase your office's visibility and your bottom line but best of all create AWARENESS in your community.

Creating your marketing and awareness plan for HBOT can be simple but needs a bit of structure and a few assets.

Let's go over what you need in order to start marketing HBOT.

Marketing Hyperbaric Oxygen Therapy

Stand-alone picture of your HBOT in your office
Picture of you standing next to your HBOT
2-minute video on the benefits of HBOT (optional)
Facebook/Instagram ad campaign (yes, ads)
Landing Page for new patients to sign up
Automated system to contact each lead
A simple booking request calendar

The Formula for Marketing HBOT Services

Let's talk about running Facebook Ads. What we commonly hear, is "I tried that and it didn't work," or "I signed up with a marketing agency and spent a lot of money and time with zero results or very limited results".

I would agree with your sentiment.

Trying something once or twice is like your patient saying, "I tried chiropractic care once, but it didn't work" or "I went to physical therapy once and didn't get any results"

The fact that everybody is running the SAME TYPE of ads will get you very little results with people that come in, but never sign up for premium care services even though they need it.

But running HBOT Facebook ads is your blue ocean.

It is underserved and will increase your ROI in all your other products and services. Helping your community finally find natural health care.

What were seeing with HBOT Facebook ads is offices increasing the bottom line for all of their other products and services.

So the BIG question is "How much do I have to spend on HBOT Facebook ads to see results?"

HBOT Facebook Ad Budget?

Here is what we KNOW works best for most offices.

Start with $700-$1000/mo on ad spend and only increase your budget once your office and staff establish a good flow and is able to introduce your other products and services. Remember the Tortoise 🐢 always wins.

So what can you expect? If done properly the first week you will start to see 5-10 new leads as long as you have a system in place.

If you automate this process you can reach out to new leads in less than 5 minutes and have them on your books and in your office.

But the real gold mine is from your community leaving comments, sharing your ad with friends and family, and sending you Facebook and Instagram messages. The comments on your Facebook page about HBOT are magic, your community will see comments left by others.

This is an untapped referral source from people you don't even know (yet!).

We've seen hundreds and hundreds of comments and messages from people feeling like they just discovered something new. So besides the new leads, your office will get phone calls and messages on how to book an HBOT session. We see it all the time in the offices we work with.

A Word of Caution ⚠️

A word of caution, if you start spending money on Facebook ads for HBOT services you need to make sure you have your marketing systems and sales procedures in place, otherwise you'll be back to saying, "I tried that once but it didn't work!"

If you want a plug-and-go system that is working in the real world right now, helping offices reach their community, we're here to help...

⤵️ Click the button below to get more info ⤵️

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